NEAR Foundation and MARBLEX to Expand Korea’s Web3 Gaming Industry with Aurora

NEAR Foundation is excited to announce a new strategic partnership with MARBLEX, a blockchain subsidiary of Netmarble Corp, that will help expand Korea’s Web3 gaming industry. MARBLEX will build on Aurora, NEAR’s Ethereum-compatible layer, for maximum scalability and blockchain gaming accessibility to onboard more players to Web3.

Under the new partnership facilitated by the NEAR Korea Hub, NEAR Foundation and MARBLEX plan to achieve mutual growth by linking the NEAR blockchain and Aurora with WARP Bridge to enable interactive collaboration, promoting global joint marketing events, and enhancing brand awareness.

Through WARP Bridge, competitive and casual gamers alike will now be able to enjoy a variety of games and exclusive content through NEAR’s Blockchain Operating System (BOS). The BOS leverages the NEAR Protocol’s fast transaction speeds as well as effortlessly scalability and onboarding (via FastAuth) to make the onboarding experience as easy as possible for the masses.

MARBLEX: a developer and publisher of mobile games

As a subsidiary of Netmarble Corp. Netmarble Corp., MARBLEX is a well-established developer and publisher of mobile games, with more than 6,000 experts from across the globe. MARBLEX’s goal is to bring the highest quality Web3 games to market by providing key services such as a cryptocurrency wallet, decentralized exchange, token staking, and an NFT Marketplace.

We expect NEAR’s core narrative to play a pivotal role in bolstering the overall MBX 3.0 ecosystem,” said Junki Moon, Business Division Director of MARBLEX added. “Through the collaborative integration of the NEAR Foundation’s extensive technical expertise with content prowess of the MBX ecosystem, we will maintain our position as pioneers in the ever-evolving landscape of the global blockchain trends.

Robbie Lim, GM of Business Development at NEAR Foundation, added: “This collaboration with MARBLEX will be an important milestone in promoting various use cases based on BOS (Blockchain Operating System). We will continuously advance the gaming ecosystem of NEAR Protocol as well as attract numerous users to enter the Web3 scene by onboarding high-quality MBX content.”

NEAR Korea Hub, which oversees business development in Korea and Asia, played a key role in this strategic partnership. Although NEAR Protocol is a relatively late entrant to the Korean market, the addition of Kakao Games' web3 arm BORA and WEMADE, and now Netmarble's MARBLEX to the NEAR ecosystem, has made it a significant player in the domestic Web3 game market this year. The Hub also sees partnership as breaking a barrier to Web3 entry for mobile gamers.

NEAR Protocol provides user experience similar to Web2 using Fast Auth account abstraction feature, greatly lowering the initial entry barrier to Web3,” said a spokesperson from NEAR Korea Hub. “We will continue to strongly partner with excellent domestic companies such as MARBLEX to implement a user-centered ecosystem where users can easily enjoy all services.

About Aurora

Powered by its high-performance EVM, and fully trustless Rainbow Bridge, Aurora combines an Ethereum compatible experience with the modern blockchain performance of NEAR Protocol. Aurora provides an optimal environment for the creation of scalable, carbon-neutral, future-safe, and low-cost Web3 services, as well as the perfect tools to bring to life your Web3 initiatives. Try Aurora Cloud, our all-in-one cloud solution for enterprises, and get your Web3 journey started!